Definition of theme

Tourism is regarded as travel for predominantly recreational or leisure purposes or the provision of services to support this leisure travel. Tourists travel and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. The term tourism has been extended in recent years and now often refers to particular types of tourism, for example, pilgrimage, activity or recreational, business or cultural. Each implies a particular focus for the tourism activity described. In addition, tourists may be accommodated in a given location for a period of time or simply visiting for a day or less. The potential market is large and varied, as is the competition.