 |
What we recommend. |
To initiate a TCM scheme, it is important to first understand the factors contributing to the economic decline within the centre and the all consequences that are happening as a result. Public meetings are a great way to discover who is being affected and how they may be able to contribute.
In establishing a partnership, ensure that the scheme benefits from strong local community ties, good business and marketing sense, and support from government systems and frameworks. The scheme should focus on member co-operation and invest not only in its members, but in the people it is trying to attract.
Recommended Reading:
Commission of Retail Conservation, (2006), ‘A Balance of Trade’ report for the Royal Borough of Kensington and Chelsea.
Forsberg, H. (1999) “Town Centre Management by Co-operation: Evidence from Sweden” in Cities 16(5) pp 315-322.
Page, S.J. and Hardyman, R. (1996) “Place Marketing & Town Centre Management: A new tool for urban revitalisation” in Cities 13(3) pp 153-164.
Stubbs, B. (2002) “Marketing at the public/private sector interface: Town centre management schemes in the south of England” in Cities 19(5) pp 317-326.
URBED, (1999), ‘New Life for Smaller Towns: A Handbook for Action’ - www.towns.org.uk . See also ‘High Street Britain 2015’ in www.nfsp.org.uk
Whyatt, G. (2004) “Town Centre Management: How theory informs a strategic approach” in International Journal of Retail and Distribution Management 32(7) pp 346-353.
Next read Conclusion and Key Messages
|
