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Why is this theme important to small towns? |
Small towns must work hard to compete with larger settlements. This is especially true where they have been saddled with a poor reputation connected with their historical and/or industrial development (see ‘Jobs and Employment’ component). The investment opportunities in large settlements are often self-evident. Large towns and cities have a strong mix of business, residential and leisure opportunities. This diversity of development opportunities is attractive to business owners, potential residents and tourists alike.
Marketing and promotion is a particularly important tool for small towns to make themselves known. A successful marking and promotion programme will highlight the strengths and opportunities on offer in the town that an investor cannot find elsewhere. A higher level of developer interest allows a town to effectively select and direct development towards meeting the town’s overall goals (see ‘Long Term Planning’ and ‘Community Safety and Facilities’ components). This can serve as a means for sustainable development in small towns by attracting different types of developer interest (see ‘Town Centre Management’ and ‘Housing’ components).
Marketing and promotion can benefit those already in the town at the same time. Local residents will take pride in the strengths and opportunities identified by the programme. This can instil a sense of pride and direction (see ‘Community Dialogue and Engagement’ component).
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