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What we recommend. |
Small town practitioners should focus on town identity as a critical component of their ‘whole town strategy’ and work with the local community - utilising a variety of interactive techniques - to develop a clear understanding of the core features of the town’s identity.
This can then be used to develop a coherent brand identity and differentiate the town from its competitors. Identity is not just about architecture and spaces. Thought should be given to built, natural and cultural components of identity and how they combine to give a sense of place and distinct community.
Recommended Reading:
Work Foundation, (2007), ‘Ideopolis: Knowledge City-Regions’, www.PlanningResource.co.uk/doc
Federation of Small Businesses, (2006), ‘Ghost Town Britain’ - www.fsb.co.uk
Next read Conclusion and Key Messages
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