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Why is this theme important to small towns? |
Effective engagement is critical to the success of any small town strategy either at the macro ‘whole town’ strategy or micro–project level. Significant advantages can be accrued by utilising the skills, knowledge and expertise that resides amongst local communities (see ‘Town Centre Management’ and ‘Network and Connections’ components). Through effective engagement, a sense of ownership and pride of place can develop which provides firm foundation for the long-term well being of the community (see ‘Community Well-Being’ and ‘Identity and Culture’ components). Effective engagement is therefore a cornerstone of a sustainable future. Across the whole range of services, local authorities and other agencies must be able to engage in dialogue with the public in all their collective and individual dimensions (see ‘Partnerships and Governance’ component).
Involvement varies from seeking the views of individuals, as a community, as an interest group (e.g. the socially excluded), as a voluntary organisation, as other public sector bodies or as a local business, etc (see ‘Equal Opportunity and Inclusion’ component).
Different groups will expect and require to be engaged in different ways. It is essential therefore in developing a strategy for engagement to be aware of the groups involved and to consider the most appropriate mechanisms to ensure a meaningful outcome. A consequence of a shift towards more participatory forms of engagement can often be extended project timescales and should be built into the overall timetable from the outset. Developing community capacity is a key feature of successful engagement Traditional public meetings may have a role, but there is an increasing tendency to provide more interactive opportunities through techniques, such as ‘Planning for Real’. The work of the Princes Foundation for the Built Environment is a similar design based approach to engagement (see ‘Long Term Planning’, ‘Housing’, and ‘Built Heritage’ components). A general resume of techniques for consulting and involving local communities is provided on this CD (the Aberdeenshire Handbook)
A key part of the SUSSET project has been to examine different approaches to involving young people in the democratic process and establishing ways to engage with them using new technologies and activities and events that they are comfortable with. The same general principles apply to all sectoral and interest groups. In engaging with young people, the importance of peer involvement and leadership is a crucial aspect.
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